Rhythm has been in operation in Japan since 2005. Back then, Niseko was only just starting to make itself known as one of the world’s premier powder destinations. The then owners of Rhythm, Matthew Hampton and Mick Klima, saw two opportunities in Niseko. The first was to give visitors access to the type of equipment required to ride the area’s unique conditions. The second was to set up a business that would give them an excuse to ride the best powder in the world, all season long.

Rhythm Japan’s sister store is Rhythm in Cooma, which has been in operation since 1985. Rhythm Cooma started from a true love of the cold mountain air and the feeling of freedom of being on the snow. Rhythm Cooma has grown to become the largest snow sports store in Australia carrying over 200 brands and is constantly searching the globe for the best of the best.