About Us

KNOWLEDGEABLE. HELPFUL. STOKED.

Our mission is to say yes. Our knowledge of the unique snow conditions we live and ride in allows us to ensure our customers get the perfect equipment with the best possible service. Rhythm’s aim is to provide customers with the best possible equipment and service. We offer gear that’s perfect for everyone from beginner to expert riders, backcountry explorers, those who prefer the groomed runs and even those who don’t intend on hitting the lifts at all. Each and every staff member at Rhythm has a love for snow and all that Japan’s winter months have to offer. They are all friendly experts who want to share their knowledge and extreme level of happiness with their customers.
Matt Hampton
Matt Hampton
Company Director
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I truly believe in listening to the customer. It’s so important that we understand their expectations. Our customers shape our business in terms of what products and service we offer, then we trust in our amazing staff to follow up with knowledgeable, helpful service. Matt Hampton, Company Director

RHYTHM'S CORE VALUES

  • STOKED – we are a team of friendly experts who share our passion and stoke for the mountains. Let’s light the fire in others.
  • ALL EARS – we are active listeners. It’s all about our customers and the details that will make them happy. Never stop observing and caring.
  • GOOD HUMANS – we respect our community, our customers, each other, and our mountain environment.
  • LIMITLESS – we are always looking up and aspiring higher. Innovation is in our blood and we will never stop moving forward.
  • OPEN MINDS – we hire our people to care and want to hear their ideas. The diversity and expertise of our people are what make us awesome. One team one dream.

MORE THAN 15 YEARS IN JAPAN 30+ YEARS OF INDUSTRY EXPERIENCE

Rhythm has been in operation in Japan since 2005. Back then, Niseko was only just starting to make itself known as one of the world’s premier powder destinations. The then owners of Rhythm, Matthew Hampton and Mick Klima, saw two opportunities in Niseko. The first was to give visitors access to the type of equipment required to ride the area’s unique conditions. The second was to set up a business that would give them an excuse to ride the best powder in the world, all season long.

Rhythm Japan’s sister store is Rhythm Snowsports in Cooma, Australia, which has been in operation since 1985. Rhythm Cooma started from a true love of the cold mountain air and the feeling of freedom of being on the snow. Rhythm Cooma has grown to become the largest snow sports store in Australia carrying over 200 brands and is constantly searching the globe for the best of the best.

Japan Map
Rhythm 2019
Rhythm 2011
Rhythm 2017
2005
2011
2017
2020

DISCOVER OUR STORES

Rhythm Japan has been in operation since 2005. During these years the business has grown to become one of Niseko, Furano and Hakuba’s leading snow sports stores, known for providing excellent customer service along with the latest in premium snow sports equipment.

In 2013 Rhythm expanded beyond offering services in just Niseko. Customer demand took us to Hakuba where we now operate a one-stop ski and snowboard rental and retail store. In Niseko, Rhythm’s group of stores has grown to include Zaka where we’ve curated all the finest snow-related brands from all over the world including Moncler, Fera, Kjus, Spyder and Bogner. Our workshop, Rhythm Tunes, offers full range of tuning, mountain and repair services. 

NISEKO
FLAGSHIP STORE

RHYTHM BASE
NISEKO I HOKKAIDO

RHYTHM MAIN ST

RHYTHM MAIN ST
NISEKO I HOKKAIDO

Rhythm Furano

RHYTHM FURANO
FURANO I HOKKAIDO

RHYTHM HAKUBA

RHYTHM HAKUBA
HAKUBA I NAGANO

AUSTRALIA
RHYTHM SNOWSPORTS
COOMA I NEW SOUTH WALES

RHYTHM SNOWLINE
SMIGGINS I NEW SOUTH WALES

SUMMER OPERATIONS

In summer, our attention switches away from snow. We offer mountain and road bike rental, a comprehensive retail experience, bike services, Rhythm & Beans Coffee, and much more.
Summer Operations
Community Involvement

COMMUNITY INVOLVEMENT

Rhythm is dedicated to actively supporting the local community including the Rankoshi Orphanage, offering ski and snowboard gear that will keep the children warm and get them out on the mountain. Rhythm also supports the Hokkaido International School, the Smile Niseko language program and the local Captain Courageous Gala Ball. On snow, Rhythm hosts a public Rail Jam event that allows locals to hone their skills and enjoy a competitive atmosphere. In summer, we actively fundraise to assist in building local mountain bike trails, along with donating a pump track for the community to use during the warmer months. It’s important that we support a community that has given us so much!

WHAT'S TO COME

We opened our doors in Hakuba because our customers told us how good the powder is there. We opened Rhythm Summit in Niseko because our customers want to explore beyond the lifts. Zaka exists because a lot of our customers appreciate the finer things in life! It appears that our customers really do know best, so our aim is to continue listening to them and delivering the goods.
Zaka Store
Live with us!

LIFE WITH US

In peak winter, Rhythm’s staff roster consists of around 140 people, all of whom ski or snowboard and love living in the mountains. This common interest translates into a happy bunch of humans who work as a team and can provide an expert level of service.