About Us
KNOWLEDGEABLE. HELPFUL. STOKED.
Our mission is to connect people with perfectly suited products and services every day, so they can live their ultimate mountain experience.
We offer gear that’s perfect for everyone from beginner to expert riders, backcountry explorers, those who prefer the groomed runs, and even those who don’t intend on hitting the lifts at all.
Each and every staff member at Rhythm has a love for snow and all that Japan’s winter months have to offer. They are all friendly experts who want to share their knowledge and extreme level of happiness with their customers.
RHYTHM'S CORE VALUES
- STOKED – we are a team of friendly experts who share our passion and stoke for the mountains. Let’s light the fire in others.
- ALL EARS – we are active listeners. It’s all about our customers and the details that will make them happy. Never stop observing and caring.
- GOOD HUMANS – we respect our community, our customers, each other, and our mountain environment.
- LIMITLESS – we are always looking up and aspiring higher. Innovation is in our blood and we will never stop moving forward.
- OPEN MINDS – we hire our people to care and want to hear their ideas. The diversity and expertise of our people are what make us awesome. One team one dream.
Almost 20 YEARS IN JAPAN
30+ YEARS OF INDUSTRY EXPERIENCE
Rhythm has been in operation in Japan since 2005. Back then, Niseko was only just starting to make itself known as one of the world’s premier powder destinations. The then owners of Rhythm, Matthew Hampton and Mick Klima, saw two opportunities in Niseko. The first was to give visitors access to the type of equipment required to ride the area’s unique conditions. The second was to set up a business that would give them an excuse to ride the best powder in the world, all season long.
Rhythm Japan’s sister store is Rhythm Snowsports in Cooma, Australia, which has been in operation since 1985. Rhythm Cooma started from a true love of the cold mountain air and the feeling of freedom of being on the snow. Rhythm Cooma, has grown to become the largest snow sports store in Australia carrying over 200 brands and is constantly searching the globe for the best of the best.
DISCOVER OUR STORES
Rhythm Japan has been in operation since 2005. During these years the business has grown to become one of Niseko, Furano and Hakuba’s leading snow sports stores, known for providing excellent customer service along with the latest in premium snow sports equipment.
In 2013 Rhythm expanded beyond offering services in just Niseko. Customer demand took us to Hakuba where we now operate three one-stop ski and snowboard rental and retail stores. In Niseko, Rhythm’s group of stores has grown to include Rhythm Hirafu, Rhythm Summit, Rhythm Setsu, as well as Moncler Niseko, Burton Niseko and two service centres in Always Niseko and The Chatrium, where we’ve curated all the finest snow-related brands from all over the world including Moncler, Burton, AK, Arc’teryx, Oakley and Oyuki. Our workshop, Rhythm Tunes, offers full range of tuning, mountain and repair services.
NISEKO
FLAGSHIP STORE
RHYTHM Hirafu
NISEKO I HOKKAIDO
RHYTHM SUMMIT
NISEKO I HOKKAIDO
RHYTHM HAPPO
HAKUBA I NAGANO
RHYTHM FURANO
FURANO I HOKKAIDO
RHYTHM SUMMIT
HAKUBA I NAGANO
RHYTHM WADANO
HAKUBA I NAGANO
AUSTRALIA
RHYTHM SNOWSPORTS
COOMA I NEW SOUTH WALES
RHYTHM SNOWLINE
SMIGGINS I NEW SOUTH WALES
SUMMER OPERATIONS
In summer, our attention switches away from snow. We offer mountain and road bike rental, a comprehensive retail experience, rental e-bikes, hybrid and kids mountain bikes in all locations, Rhythm & Beans Coffee, an Activity Hub (Niseko), and much more.
COMMUNITY INVOLVEMENT
Rhythm is dedicated to actively supporting the local community including the Rankoshi Orphanage, offering ski and snowboard gear that will keep the children warm and get them out on the mountain. Rhythm also supports the Hokkaido International School, the Smile Niseko language program and the local Captain Courageous Gala Ball. On snow, Rhythm hosts a public Rail Jam event that allows locals to hone their skills and enjoy a competitive atmosphere. In summer, we actively fundraise to assist in building local mountain bike trails, along with donating a pump track for the community to use during the warmer months. It’s important that we support a community that has given us so much!
WHAT'S TO COME
We opened our doors in Hakuba because our customers told us how good the powder is there. We opened Rhythm Summit in Niseko because our customers want to explore beyond the lifts. Rhythm Happo exists because a lot of our customers appreciate the finer things in life! It appears that our customers really do know best, so our aim is to continue listening to them and delivering the goods.
LIFE WITH US
In peak winter, Rhythm’s staff roster consists of around 140 people, all of whom ski or snowboard and love living in the mountains. This common interest translates into a happy bunch of humans who work as a team and can provide an expert level of service.
Proudly Part of the evo family of brands
Rhythm Japan is proud to be part of the evo family of brands. evo is a global outdoor retailer and experiences company with 11 evo stores in the U.S. and Canada, and global retail via evo.com. The evo family also includes travel and recreation businesses; evoTrip, evo Hotel, All Together Skatepark (Seattle and Salt Lake City), and Callaghan Country in BC Canada. Together, Rhythm and evo provide global access to experiences focused on sport, culture, the outdoors, and human connection.
