1. STOKED - we are a team of friendly experts who share our passion and stoke for the mountains. Let's light the fire in others.
2. ALL EARS - we are active listners. It's all about our customers and the details that will make them happy. Never stop observing and caring.
3. GOOD HUMANS - we respect our community, our customers, each other and our mountain environment.
4. LIMITLESS - we are always looking up and aspiring higher. Innovation is in our blood and we will never stop moving forward.
5. OPEN MINDS - we hire our people carefully and want to hear their ideas. The diversity and expertise of our people are what makes us awesome. One team one dream.